There’s no arguing that the World Cup is one of the biggest events on Earth. Few other sporting events command the kind of attention the World Cup gets from the marketing world. Why? It’s because the event represents something that goes beyond athletic competition. It’s the intangible ‘countries coming together’ that makes it riveting for the audience, and exceedingly desirable to the marketing world.
Unity is one of the themes that you will notice in many World Cup advertisements. Of course, this is obvious for a global event, but beyond that, the same theme can work for a lot of marketing campaigns. See if a little unity is applicable to boost your brand.
Advertisements during the World Cup are designed to stir emotions. Whether it’s to promote love of country or to exploit people’s desire to be like their heroes, there’s no denying that by tugging at someone’s heartstrings, you make your brand more memorable.
Get Active on Social Media
It’s the era of social media, and businesses left and right are designing entire marketing strategies around their platform of choice because of the level of engagement it offers. You may have noticed a lot of popular brands continually posting on social media during the World Cup to drive engagement, and you can do the same. Remember: a well-timed, well-planned social media post has the potential to reach millions, and you don’t even have to pay a single cent in advertisement fees.