Your brand image is everything, so make sure that people always see you in a positive light (yes, there is such a thing as bad publicity). Fortunately, this isn’t as difficult as it sounds. Here are a few things you should start doing to develop a good reputation:
Participate in Local Fundraisers
When local fundraisers are involved, most business owners jump at the chance to sponsor the event and have their logos added to advertisements. Although there is nothing wrong with this practice, you should take it one step further and actually participate in the fundraising efforts: advertise the event on your website, take pictures, etc.
Organize Online Giveaways
If you have a social media account, have you considered running an online giveaway? It can be as simple as having the 100th liker of a post receive a 30 percent discount. People love freebies, and it makes your business look generous. For a better effect, have certain giveaways become seasonal promotions to keep people coming back for more.
Resolve Negative Reviews
When hit with a negative review or comment, don’t ignore it! Reach out to the dissatisfied client and try to resolve the issue. This would show people that you truly care about customer satisfaction.
Never forget that actions speak louder than words. By following these simple actions, you can easily project a clean and caring brand image that many would be happy to do business with.