Along with the rise of social media platforms, such as Twitter and Instagram, came the hashtags. The more tweets or posts using a particular hashtag means more chances that for that hashtag to be among the top trending topics on Twitter. Now that more businesses are turning into social media to build their brand, Twitter has become an important tool to use to reach a global market.
This hashtag function of Twitter enables people to search for keywords, and this is where your brand can come in: it becomes a common ground for you and your audience to spark up a conversation related to the topic. Keep in mind, however, to use hashtags or keywords that people may be talking or raving about but are always relevant to your line of business.
Twitter can also keep you up-to-date with real-time updates from industry conferences. This is one of the perfect opportunities to present your brand to everyone, utilizing the hashtags to keep track of the current industry trends while connecting with the speakers.
To target a specific location, don’t forget to include it as a hashtag on your posts. For example, if you offer the best steaks in Los Angeles, a “#LA” or “#LosAngeles” should not go amiss. Your marketing approach on Twitter, however, might not apply to every other social media platform, because this is the only site where you have to shout out what you want to say in under 140 characters.