This should serve as a lesson for SMEs regarding brand exposure at high-profile events. The contradiction present in this situation has been simple but devastating. If a local McDonald’s offered live streaming of the games, things would’ve been different. Nevertheless, below are other lessons on effectively building a brand.
Think of brand exposure as applying for work, with the consumers as your would-be employers. One of the most common questions in this case would be: “What makes you unique from the rest?” From a marketing perspective, the World Cup is like the Super Bowl, only bigger and with a broader audience─ all the more reason to highlight your best points.