The legal profession is already a thickly-contested arena in the U.S., with over 1.3 million attorneys practicing in various fields. There may be quite a number in your community and you may have faced off with some of them in court at least once. If you want more people to hire you as their counsel, then effectively building a brand for yourself through marketing companies like Lane Local Marketing is the way to go.
Branding for a law practice, Pannerton admits, is not a quick-fix instant solution to change the public’s perception of you. One thing you must do is to show people you have the drive and passion to see court cases to the end.